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Many doctors have an overall vision for their online marketing platform but may not have full clarity on what all they want to accomplish.

This is perfectly understandable. With the busyness day-to-day of practicing medicine, taking the time to think about creating a clear picture of what online marketing should look like may feel like a luxury. The truth is, there is a cost associated with not having a clear vision.

That cost may be not getting started, not continuing on with everything that’s required to be successful with online marketing, or just drifting and not being intentional about the patients you want to attract.

Challenges will always exist, but the benefits of crafting a clear vision for your online marketing as a doctor are well worth the investment of time and effort. By crafting a realistic and inspiring picture of what you want to accomplish through online marketing as a doctor, you can reap some exciting benefits.

A Sense of Control

Too many doctors feel stuck in the day to day of practicing medicine. One of the benefits of having an online marketing platform that’s branded around you is that you can take more control over your business and bring in more of the patients that you want to see.

You will no longer be a victim of the limited marketing scope that a practice or healthcare system can provide. Instead, you become the captain of your own ship and will have a renewed sense of purpose and excitement about what your future can look like.

Excitement for the Future

Of course, there is a little bit of risk in creating an online marketing platform, albeit a calculated one. On the surface, the risk may not feel like a benefit, but as an entrepreneur, I can tell you that it absolutely is. Why? Because the most exciting things cannot be found inside of your comfort zone. Sometimes having the excitement of a risk (again, this is a minimal risk) might be just what we need to get excited about the future.

A Roadmap for Success

Having a clear vision is not the same as having a blueprint. But in my experience, you can’t create a blueprint until you know exactly what you want your future to look like.

Creating a vision for your online marketing platform allows you to imagine what could be possible and the end result. From there, creating a blueprint of how you accomplish it will be easy.


Crafting a vision for online marketing is essential for every doctor who desires to succeed in that area. If you want to take your business to the next level, let me encourage you to take the time to do this.