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Social media videos have continued to increase in popularity over the past few years, and they’re certainly not going away anytime soon.

Creating short videos to use as a part of your social media strategy can pay off big in the way of attracting new patients.

Here are a couple of tips to help get you started.

Your Social Videos Don’t Need to be Professionally Filmed

One of the biggest misconceptions is that if you create a video to be used online, it needs to be professional quality. The truth is, this isn’t so.

Today’s Phone Cameras Are Excellent

Phone cameras can produce some great video, and they continue to get better each year.

Right now, I’m using the iPhone 11 Pro Max which can shoot 4K video recording at 60 fps. This is more than good enough for short videos to post on social media and your website.

There’s an Authenticity with Short Videos

One of the key objectives of doing video is to help patients develop a relationship with you outside of the office, and you’ll want to come across as authentic.

Short videos filmed on your phone that are designed to be helpful for patients will help you come across more authentic and not “stuffy.”

Don’t Over-Script Your Social Videos

If you’re like me, the biggest hurdle to overcome when “putting yourself out there” on social media is the mindset. The temptation then becomes to over-think the process, and then for the videos to be over-scripted.

Let me encourage you to embrace your personality when making these videos. Do a little preparation, have an outline, but don’t just script it and recite word-for-word.

Embrace Your Personality

In conversations, most people will be able to tell if you’re not genuine. This is amplified on video.

If you’re funny, be funny. If you’re serious, be serious.

Don’t worry about trying to be something you’re not. You’ll have a lot more success just being who you are.

Furthermore, over time, you’ll be able to attract the patients who are even better suited for you to work with, which will make everything much more enjoyable.