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Google algorithm changes are constantly happening, and it’s important for doctors to stay up to date on what these changes mean for their website. These changes can have a big impact on a doctor’s online visibility, and they can also affect the way patients find and connect with doctors.

Why does Google change their algorithms?

Google makes changes to their algorithms to improve the quality of their search results. They want to make sure that users are getting the most relevant and useful results for their queries, and they also want to prevent webmasters from gaming the system with low quality sites or spam content.

How often does Google update their algorithms?

Google makes hundreds of changes to their algorithms every year, but most of these are small and go unnoticed. Major algorithm updates usually happen a few times per year, and they can have a significant impact on the way that doctor’s websites are ranked in search results.

What do Google algorithm changes mean for doctors?

Google algorithm changes can have a big impact on a doctor’s online visibility. If your website is not optimized for the latest algorithms, it could be pushed down in the search results, which means fewer patients will be able to find you online.

How can you tell if your site has been affected by a Google algorithm change?

There are a few ways to tell if your site has been affected by a Google algorithm change. One way is to check your website’s traffic data to see if there has been a sudden drop in traffic from Google.

Another way is to use Google Search Console to see if there have been any changes in your website’s search rankings.

Finally, you can also contact a professional SEO company to help you diagnose any problems with your website.

What are some common misconceptions about Google algorithm changes?

One common misconception about Google algorithm changes is that they only happen a few times per year. In reality, Google makes hundreds of changes to their algorithms every year, most of which are small and go unnoticed.

Another common misconception is that these changes only affect website owners who are trying to game the system. In reality, these changes can have a big impact on any website, even if it is high quality and relevant to users.

Finally, some people believe that there is nothing you can do to recover from a negative impact from a Google algorithm change. However, there are steps you can take to try and fix the problem.

What should you do if your site has been impacted negatively to an algorithm change?

As more physicians begin to build personal brands online, it’s important to understand how Google algorithms can affect your website traffic. If you notice a sudden drop in traffic or rankings, there are a few things you can do to try and fix the problem and get back ahead of your competition.

First, check your website to see if there are any technical issues that could be causing problems. If you find any issues, try to fix them as soon as possible.

Next, take a look at your website’s content and see if there is anything that could be improved. Update your content regularly to make sure it is high quality and relevant to your audience.

Finally, make sure you are actively promoting your website through social media and other online channels. The more people who know about your website, the more likely they are to visit it.

By following these tips, you can help make sure your website is visible and attractive to potential patients, even after a major Google algorithm change.


Google algorithm changes can be a pain, but they are a fact of life for anyone with a website. By understanding how they work and taking steps to stay ahead of them, you can help make sure your website is visible and attractive to potential patients, even after a major update.