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When it comes to SEO, it’s important to understand the difference between keywords and search queries. Many people use these terms interchangeably, but they are actually quite different.

In this blog post, I will discuss what a search query is and how it differs from a keyword. I will also talk about the importance of intent and context when it comes to search queries and keywords. Finally, I will give you some tips on how to use that information to create better content and drive more traffic to your site!

What is a search query?

A search query is the actual text that a user types into a search engine when they are looking for something. For example, if someone is looking for an orthopedic surgeon, they might type in “orthopedic surgeon near me.”

What is a keyword?

A keyword is a word or phrase that is used to describe the content on a website. Keywords are the exact words or phrases that you want your website to appear in Google’s search results.

For example, if you are an orthopedic surgeon, some of the keywords you may want to build content around might include, orthopedic surgeon in Atlanta, knee pain, sports medicine doctor, etc.

How are they different, and why does it matter to you as a doctor?

The difference between keywords and search queries is important to understand because they are used differently by search engines. When a user types in a search query, the search engine looks at the keywords on websites to find the most relevant results. However, when a website uses keywords, they are essentially telling the search engine what the site is about.

It’s important to understand the difference between keywords and search queries because it can help you create better content for your website. If you want to drive more traffic to your site, you need to make sure that your content is relevant to what people are actually searching for.

The difference between intent and context when it comes to search queries and keywords

Another important factor to consider when it comes to keywords and search queries is intent. Intent refers to the user’s goal when they are typing in a query. For example, if someone is looking for information on knee pain, they might have the intent of finding an answer to a question about why their knee hurts and trying to find someone local to treat them (most often), or they might just be looking for general information.

Context is also important to consider when it comes to keywords and search queries. The context of a query refers to the circumstances under which the user is typing in the query. For example, if someone is looking for information while they are at work, the context of their query might be different than if they were looking for the same information while they were at home.

How to use that information to create better content and drive more traffic to your site

Now that you understand the difference between keywords and search queries, as well as the importance of intent and context, you can use that information to create better content for your website.

If you want to drive more traffic to your site, focus on creating content that is relevant to what people are actually searching for. Make sure to include relevant keywords and search queries in your content so that it comes up in the search results.

In addition, consider the intent and context of your keywords and queries when you are creating content. If you can anticipate what someone is looking for and provide them with the information they need, you are more likely to convert them into a patient!


By understanding the difference between keywords and search queries, you can create better content for your website and drive more traffic to your site. Use this information to your advantage and start creating content that is relevant, useful, and targeted to your audience!