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One of the most significant advantages for doctors who embrace online marketing is the ability to do more of what they want to do.

By having your own platform, you can structure things in a way that is intentionally designed to attract the ideal patient to you.

SEO is a Powerful Force to Attract the Ideal Patient

I’ll use an Ob/Gyn client as an example.

While our goal was to continue building and increasing overall market share, we decided to put an extra emphasis on the OB side of the practice.

  1. This was an area that several physicians, in particular, loved to practice in.
  2. We wanted to be strategic in increasing lifetime patient value.

We were able to rank in the top spots on Google for almost every meaningful search related to pregnancy in that market (population 500,000).

SEO contributed to that practice having nearly 87% market share of deliveries in the focus area.

You Control the Content of Your Website

There’s enormous freedom in having your own online platform. One of the best parts is that you get to control what you put on your website.

So if you are an orthopedic surgeon who desires to do more shoulder arthroplasty, then create the majority of your content around shoulder arthroplasty.

Take the time to think through what you want to do more of, and by building content around that, you’ll be able to create SEO success, bringing in more of your ideal patient.

Make the Mindset Shift

It’s easy to slip into the limiting mentality that you’re stuck in how things are today. This can be especially true if you work for a healthcare system.

Whatever it looks like for you, choose the next step and get busy attracting the patients you want to see.


“What does the ideal patient look like for you?”